EFFECT OF STAKEHOLDERS’ INTIMACY ON QUALITY OF EDUCATIONAL SERVICES IN PRIVATE INSTITUTIONS IN NIGERIA

 

 Stanley N. Ajalie^1*, Chinonye L. Moses² and, Olaleke O. Ogunnaike³

¹Mr, Covenant University, Nigeria, stanley.ajalie@stu.cu.edu.ng

²Prof, Covenant University, Nigeria, chinonye.moses@covenantuniversity.edu.ng

³Dr., Covenant University, Nigeria, olaleke.ogunnaike@covenantuniversity.edu.ng

*Corresponding Author

 

Abstract

This paper examined the effect of stakeholders’ intimacy on quality of educational services in private institutions in Nigeria. The study population consists of four private universities in Nigeria namely AUN, Covenant, Babcock and Baze Universities. The sample size was made up of 1200 students who patronize the services of these institutions selected based on random and convenient sampling techniques. In order to obtain relevant data for the survey, a well-structured questionnaire was used as an instrument. A total of 1200 questionnaires were distributed and a total of 1003 were retrieved and analysed. Data analysis was carried out with the aid of structural equation model (SEM) and statistical package for social sciences (SPSS) software. The findings showed that stakeholders’ intimacy has a significant effect on quality of educational services. The study recommends that private educational institutions should ensure they offer quality services to their students in order to foster and promote loyalty and cordial relationships with their stakeholders.

Keywords: Stakeholders, Stakeholders Intimacy, Quality of Services